Resume

Creative Strategy & Brand Content Lead

Summary

Creative strategy and design leader with 8+ years building brand systems, visual frameworks, and campaign direction across EdTech, SaaS, and agency environments. Translates brand positioning and business objectives into scalable design systems — from visual identity and brand guidelines to cross-channel campaign execution.

Experience

Associate Creative Director

KodeKloud

Dec 2022 – Oct 2025

Led lean creative team of 3, 200+ brand assets annually
Developed end-to-end brand and visual strategy, scalable design systems
Drove cross-channel campaigns — CTR improved 18%
Built GenAI workflow (ElevenLabs, Midjourney, Firefly, Descript) — production time cut 35%, output 3×
Managed freelancer relationships and vendor briefs

Assistant Manager – Motion Graphic Artist

Simplilearn

Jan 2021 – Dec 2022

Led team of 8 motion designers, 150–200 assets/quarter, 500K → 2M+ subscribers
Creative liaison between social, paid media, production — 10–15% CTR improvement
Course promo videos at 35%+ average view rate
Reduced turnaround 25% via standardized templates

Creative Producer (Contract)

Zolostays

Sep 2020 – Jan 2021

Conceptualized and executed Zolo Got Talent brand campaign — contestant videos, teasers, logo animation

Executive – Digital Media & Design

Webenza

Nov 2018 – Sep 2020

Managed creative production across 50+ clients — Amazon, Bosch, Schneider Electric, Ola Money
A/B tests on hooks, thumbnails, CTAs
Built QC workflows adopted agency-wide, reducing review cycles 20%

Creative Associate

BYJU'S

Aug 2017 – Oct 2018

Motion graphics and animation for K-12 STEM curriculum
Collaborated with subject matter experts and content R&D

Core Competencies

Brand Strategy Design Strategy Creative Direction Visual Design Systems Brand Identity Brand Communication Campaign Design Motion Graphics Video Production Creative Ops Performance Creative & A/B Testing GenAI & AI Workflows Team Leadership People Management Stakeholder Management Project Management Social Media Strategy Marketing Communication

Certifications

Strategic Brand Management

SP Jain × Coursera

2026

Agentic AI Creative Workflow

Adobe × Coursera

2026

ChatGPT & Zapier: Agentic AI

Vanderbilt × Coursera

2026

IBM AI Product Manager

IBM × Coursera