Case Studies

Associate Creative Director

Led the creative transformation for one of the leading DevOps learning platforms. Implemented GenAI-native production workflows that increased output by 300% while maintaining premium quality.

• Led lean creative team of 3, 200+ brand assets annually
• Developed end-to-end brand and visual strategy, scalable design systems
• Drove cross-channel campaigns — CTR improved 18%
• Built GenAI workflow (ElevenLabs, Midjourney, Firefly, Descript) — production time cut 35%, output 3×
• Managed freelancer relationships and vendor briefs

Assistant Manager – Motion Graphic Artist

Directed a diverse team of 8 creative professionals across video, design, and motion. Orchestrated large-scale content campaigns that drove massive audience growth in the professional certification space.

• Led team of 8 motion designers, 150–200 assets/quarter, 500K → 2M+ subscribers
• Creative liaison between social, paid media, production — 10–15% CTR improvement
• Course promo videos at 35%+ average view rate
• Reduced turnaround 25% via standardized templates

Creative Producer

• Conceptualized and executed Zolo Got Talent brand campaign — contestant videos, teasers, logo animation

Executive – Digital Media & Design

• Managed creative production across 50+ clients — Amazon, Bosch, Schneider Electric, Ola Money
• A/B tests on hooks, thumbnails, CTAs
• Built QC workflows adopted agency-wide, reducing review cycles 20%

Creative Associate

• Motion graphics and animation for K-12 STEM curriculum
• Collaborated with subject matter experts and content R&D