CREATIVE LEAD · BANGALORE

Devanshu Pratap Singh

Creative Strategy & Brand Content Lead

View Work → View Resume →
ABOUT

Creative strategy and design leader with 8+ years building brand systems, visual frameworks, and campaign direction across EdTech, SaaS, and agency environments. Translates brand positioning and business objectives into scalable design systems — from visual identity and brand guidelines to cross-channel campaign execution. Led teams of 3–8 designers, managed multi-client creative production at agency scale (50+ clients including Amazon, Bosch, and Schneider Electric), and built standardized design workflows adopted org-wide. Brings GenAI-augmented production capabilities that triple creative output without compromising brand quality or consistency.

SELECTED WORK

Associate Creative Director

KodeKloud · Dec 2022 – Oct 2025

  • Led lean creative team of 3, 200+ brand assets annually
  • Developed end-to-end brand and visual strategy, scalable design systems
  • Drove cross-channel campaigns — CTR improved 18%
  • Built GenAI workflow (ElevenLabs, Midjourney, Firefly, Descript) — production time cut 35%, output 3×
  • Managed freelancer relationships and vendor briefs
Brand StrategyYouTube GrowthGenAI WorkflowTeam LeadershipPaid Ads CreativeData-Driven

Assistant Manager – Motion Graphic Artist

Simplilearn · Jan 2021 – Dec 2022

  • Led team of 8 motion designers, 150–200 assets/quarter, 500K → 2M+ subscribers
  • Creative liaison between social, paid media, production — 10–15% CTR improvement
  • Course promo videos at 35%+ average view rate
  • Reduced turnaround 25% via standardized templates
People ManagementVideo ProductionYouTube GrowthTeam LeadershipA/B TestingMotion Graphics

Creative Producer

Zolostays · Sep 2020 – Jan 2021 · CONTRACT

  • Conceptualized and executed Zolo Got Talent brand campaign — contestant videos, teasers, logo animation
Campaign ManagementCreative DirectionVideo Production

Executive – Digital Media & Design

Webenza · Nov 2018 – Sep 2020

  • Managed creative production across 50+ clients — Amazon, Bosch, Schneider Electric, Ola Money
  • A/B tests on hooks, thumbnails, CTAs
  • Built QC workflows adopted agency-wide, reducing review cycles 20%
Multi-client OpsA/B TestingCreative OpsStorytelling

Creative Associate

BYJU'S · Aug 2017 – Oct 2018

  • Motion graphics and animation for K-12 STEM curriculum
  • Collaborated with subject matter experts and content R&D
Motion GraphicsVideo EditingPost-ProductionStorytelling
CORE COMPETENCIES
Brand Strategy Design Strategy Creative Direction Visual Design Systems Brand Identity Brand Communication Campaign Design Motion Graphics Video Production Creative Ops Performance Creative & A/B Testing GenAI & AI Workflows Team Leadership People Management Stakeholder Management Project Management Social Media Strategy Marketing Communication

Let's work together

devanshusngh@gmail.com

+91 87505 88980